agent-gtm-skills by Chad Boyda

Your AI agent ships code.
It can't sell your product.

18 dense skill files that turn any coding agent into a GTM operator. Real frameworks. Current benchmarks. Zero fluff.

9,800+
lines
18
skills
6
layers
MIT
license
Works with
Claude Code Codex CLI Cursor Windsurf GitHub Copilot Gemini CLI Cline Any .md agent

The GTM blind spot

Ask your AI agent to price a product. You get a blog post about value-based pricing from 2021. Ask it to build a cold outreach sequence. You get a 7-email template that belongs in spam.

These models are capable. They just lack structured GTM knowledge to work from. Without real frameworks, current benchmarks, and decision matrices, every agent defaults to the same surface-level playbook.

The GTM Stack fixes that. 18 skill files, each 300-900 lines of dense, opinionated playbooks covering one GTM function. Drop them into your agent and the output changes immediately.

Six layers. Full revenue surface.

From positioning to operations. Skills cross-reference each other. Use them individually or combine them for compound workflows.

Strategy What you sell, who you sell to, how you price it
positioning-icp ai-pricing sales-motion-design
Outbound Signal-based prospecting with AI agents
ai-cold-outreach ai-sdr lead-enrichment video-outreach
Inbound Channels that bring buyers to you
multi-platform-launch ai-seo social-selling content-to-pipeline
Paid Creatives that convert at scale
ai-ugc-ads paid-creative-ai
Retention Expand revenue, prevent churn
expansion-retention partner-affiliate
Operations The automation layer underneath everything
gtm-engineering solo-founder-gtm gtm-metrics

Every skill, at a glance

Each skill is a 300-900 line playbook with frameworks, benchmarks, and decision matrices. All data is current through 2025-2026.

Strategy

positioning-icp

ICP definition with enrichment signals, competitive positioning, messaging architecture, perishable PMF

ai-pricing

Consumption, workflow, and outcome charge metrics. Copilot vs agent archetypes, BYOK, hybrid models, margin management

sales-motion-design

PLG vs sales-led vs hybrid vs agent-led selection, value-before-purchase design, time-to-first-value

Outbound

ai-cold-outreach

AI outreach stack with Clay + Instantly/Smartlead, 3-line cold email framework, deliverability, sequence design

ai-sdr

AI SDR deployment (11x, Artisan, AiSDR), 4-week program, signal-to-action routing, qualification automation

lead-enrichment

Enrichment waterfalls, ICP scoring formulas, Clay workflows, confidence thresholds, contact verification

video-outreach

"Made this for you" framework, Tavus/Sendspark/HeyGen, personalized video at scale, async selling

Inbound

multi-platform-launch

16+ channel launches, Product Hunt playbook, Hacker News strategy, waitlist building, AppSumo

ai-seo

Programmatic SEO with AI, competitor alternative pages, AI Overviews optimization, DataForSEO + Claude Code

social-selling

LinkedIn Sales Navigator, DM sequences, content-to-conversation, profile optimization, SSI scoring

content-to-pipeline

Content-led GTM, distribution reverse engineering, multi-platform repurposing, newsletter as pipeline

Paid

ai-ugc-ads

AI UGC with Arcads/Creatify, creator recruitment, Spark Ads, whitelisting, creative testing matrix

paid-creative-ai

Meta Advantage+, Google Performance Max, TikTok Smart+, modular testing, creative fatigue, budget allocation

Retention & Growth

expansion-retention

Consumption-based upsell triggers, automated CS, churn risk signals, closed-lost re-engagement, NRR

partner-affiliate

Co-creation partner model, 3-tier comp structure, affiliate programs, PartnerStack/Impact, channel strategy

Operations

gtm-engineering

GTM automation with n8n/Make/Zapier, instruction stacks, AI agent orchestration, API-first stack design

solo-founder-gtm

$50-450/mo tool stack, AI agent teams as org, taste as moat, when to hire, revenue stage playbooks

gtm-metrics

Revenue latency, TTFV, pipeline per rep, data health scoring, attribution models, GTM dashboards

Three steps to better GTM

01

Install

One command drops the skill files into your agent's context. Works with any tool that reads .md files.

02

Ask

Describe what you need in plain language. "Build a cold outreach sequence" or "How should I price my AI product?" The right skills activate automatically.

03

Execute

Your agent works from dense playbooks with real numbers instead of generic training data. The output is specific, current, and actionable.

Start with a workflow

Pick the goal closest to what you're building. Skills combine automatically.

"Launch a new AI product"
positioning-icp + ai-pricing + multi-platform-launch
"Build an outbound engine"
lead-enrichment + ai-cold-outreach + ai-sdr
"Run GTM as a solo founder"
solo-founder-gtm + ai-cold-outreach + content-to-pipeline
"Create a paid creative system"
ai-ugc-ads + paid-creative-ai + video-outreach
"Price my AI product"
ai-pricing + positioning-icp + gtm-metrics

Stop letting your agent guess at GTM.

Install the skills. Ask naturally. Ship revenue.

Claude Code Plugin (recommended)
$ /plugin marketplace add chadboyda/agent-gtm-skills
$ /plugin install agent-gtm-skills
CLI
$ npx add-skill chadboyda/agent-gtm-skills
Manual
$ git clone https://github.com/chadboyda/agent-gtm-skills.git
$ cp -r agent-gtm-skills/skills/* .claude/skills/
View on GitHub

MIT License. Free forever.